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Customer Experience & Service Excellence
Retail
Customer NPS rises from 63 to 85 and in-store CSAT up 25% in two months
63 -> 85
+25%
Customer NPS
In-store CSAT
The challenge
Frequent service mismatches, unclear instructions and unstructured conversations reduced satisfaction across a 500-person workforce at mixed proficiency, with 65% below benchmark.
The approach
A 12-week Business Communication programme tailored to in-store wellness operations focused on accuracy, fluency and thought clarity, implemented with constant feedback.
The result
Customer NPS rose from 63 to 85 and in-store CSAT rose 25%, moving teams to a B1 standard and strengthening long-term customer relationships.
A wellness retail chain
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