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Customer Experience & Service Excellence

Retail

Customer NPS rises from 63 to 85 and in-store CSAT up 25% in two months

63 -> 85

+25%

Customer NPS

In-store CSAT

The challenge

Frequent service mismatches, unclear instructions and unstructured conversations reduced satisfaction across a 500-person workforce at mixed proficiency, with 65% below benchmark.

The approach

A 12-week Business Communication programme tailored to in-store wellness operations focused on accuracy, fluency and thought clarity, implemented with constant feedback.

The result

Customer NPS rose from 63 to 85 and in-store CSAT rose 25%, moving teams to a B1 standard and strengthening long-term customer relationships.

A wellness retail chain

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