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Customer Experience & Service Excellence
Aviation
98% of 593 cabin-crew aspirants reach B2-ready, safety-critical communication
98%
593
Cleared to B2-ready communication
Aspirants assessed, 100% below benchmark at baseline
The challenge
All 593 cabin-crew aspirants failed the required spoken-proficiency benchmark, exposing a broad language gap well below the B2 needed for safety-critical passenger communication.
The approach
An Aviation Pro pathway moved 237 A-level and 349 B-level aspirants toward B2, focused on clear briefing, confident delivery and safety-aligned communication, with over 500 assessed on articulation and fluency.
The result
98% cleared the programme with B2-ready communication, and all selected aspirants were job-ready and deployed on active flights.
A market-leading airline
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